Expression
Copy library
Approved lines: boilerplate, taglines, service descriptions.
Approved text at every length that gets asked for. Use these verbatim. If a version needs to change, change it here so every future copy is right rather than fixing one instance downstream.
Taglines
Primary
Use this one by default
Your brand has potential. We give it direction.
Short
Where the full line will not fit
Clarity, precision and results.
On the name
When the name needs explaining
Itqan: the Arabic word for excellence.
Boilerplate
One line
Directory listings, social bios
Itqan Studio is a brand and design studio working with founder-led companies on positioning, identity and the systems that carry them.
Short
~45 words · proposals, partner pages
Itqan Studio is a brand and design studio named after the Arabic word for excellence. It works with founder-led companies to decide what a brand is for, then builds the identity, the system and the site that carry that decision into the market.
Long
~90 words · press, About pages
Itqan Studio is a brand and design studio based in the UAE, named after the Arabic word for excellence — the kind that comes from doing a thing thoroughly rather than quickly. The studio works with founder-led companies that have momentum but no clear direction, starting with positioning rather than with a logo. Engagements typically cover brand strategy, visual identity, design systems and the website that carries them. The studio deliberately takes fewer clients in order to go further into each one.
Services
Brand strategy
Service description
We decide what your brand is for, who it is for, and what it refuses to be — before anything gets designed. Everything downstream is easier once that is settled.
Visual identity
Service description
The mark, the palette, the type and the rules that hold them together. Built as a system your team can run without us.
Web design and build
Service description
The site as the place the positioning becomes visible. Designed and built together, so nothing is lost between the two.
Naming