Brand v3 · October 2026

An i that sends a signal.

This is the Itqan brand as anyone may use it: the symbol, the colours, the type, how things move, how we write, and every file you can download. If you are making something with our name on it, start here.

The signal i · dusk on ink

Lockup · dusk on bone

Foundations

Story & principles

What itqan means, and the idea behind the signal i.

Positioning

Who Itqan builds AI for, and the line we say it in.

Identity

Logo

The signal i, the wordmark and the lockups: which version goes where.

Colour

Ink and bone, Itqan Rose, and the dusk gradient.

Typography

Geist for Latin, Readex Pro for Arabic, Geist Mono for data.

Expression

Composition

Dark grounds, cell-ruled grids and one highlight per view.

Imagery

Rose gel light, pixel bokeh, and the pixel icon set.

Motion

How things move, and the specs that keep it consistent.

Voice

Plain sentences with a fact in each. How Itqan writes.

Resources

Asset library

Every downloadable asset, filterable by type and format.

Stickers & merch

The sticker programme and print-ready sheets.

Email signatures

Hosted signature templates for the team.

Press & media

Boilerplate, logos and how to reach us.

Brand updates

What changed in the brand system, and when.

Questions

Something missing, or a use this portal does not cover? Write to ibrahim@itqanstudio.com and say where the mark will appear.