Identity · Logo

Never do this

The symbol is a letter. Changing its direction, its dot or its pixels changes what it says.

Examples

✕ Mirrored, also not in Arabic

✕ Rotated

✕ Blurred or glowing

✕ Stretched

Never mirror itNot even in right-to-left layouts. The Arabic lockup moves the symbol to the right; it does not flip it.
Never drop or recolour the dotThe dot is always Itqan Rose, except the all-ink cut on rose or dusk grounds.
No blur, glow or soft edgesModules are square and crisp at every size.
No other gradientsDusk only, running from the bottom-left corner outward.
No stretching, rotating or outliningScale the whole thing evenly or not at all.
No retyping the wordmarkUse the files. The i of the wordmark is drawn, not a font character.
No busy groundsOver photography, put the logo on a calm area or on an ink panel.
No old marksThe plum arc, the falcon and the mauve wordmark are retired since 7 Oct 2026.