Expression
Imagery
Client work, process shots, and what the pictures are for.
Pictures here do one of three jobs: show the work, show how it was made, or show who made it. Anything that does none of those is decoration and gets cut.
Three kinds
The work
Client output shown properly: a real screen, a real print piece, a real environment. Mockups are allowed when they clarify scale, never when they flatter something that does not exist yet. If a project cannot be shown, it is not in the portfolio.
The process
Sketches, boards, revisions, the wall of options that got cut. This is the evidence behind the word itqan and it is the most persuasive material the studio has, because nobody fakes it.
The people
Real photographs of the actual team. Available light, working context, no staged headshots against a grey backdrop. A brand that argues for authenticity cannot use a stock face.
Never stock
Treatment
Do: Let the work fill the frame. Crop into a detail rather than shrinking the whole thing.
Do: Keep backgrounds plain so the subject carries the image.
Do: Match the image to the ground it sits on — dark imagery on plum, light on cream.
Do: Write real alt text describing what the work is, not "project screenshot".
Do not: Do not apply a mauve wash or a duotone to a photograph.
Do not: Do not put the mark on top of client work as a watermark.
Do not: Do not use a mockup that implies a deliverable which was never made.
Do not: Do not upscale a small image to fill a hero. Reshoot or reframe.