Identity
Ink and bone, lit at dusk.
Itqan Rose is the signal. The dusk gradient is the light: on the symbol, on one highlighted phrase per view, and as fields behind photography. Everything else stays ink and bone.
Core
The ground. Pages, slides and screens start dark.
Text on ink, and the light ground for documents and print.
The signal. The dot of the symbol, primary buttons, one accent per view.
Rose for text and small marks on bone or white, where Itqan Rose is too light to read.
A quiet light tint for panels and tables on bone.
The dusk run
Five stops from the corner of the symbol outward. Use them as a gradient, not as separate flat colours in layouts.
The core of the dusk run, at the corner of the symbol.
Second stop of the dusk run.
Third stop of the dusk run.
Fourth stop, the same Itqan Rose.
The outer edge of the dusk run.
Gradients
linear-gradient(100deg, #F5D3A1 0%, #F89A5B 28%, #F4664F 52%, #EF3A78 76%, #9B3FA0 100%)linear-gradient(100deg, #F89A5B 0%, #EF3A78 100%)radial-gradient(110% 90% at 0% 100%, rgba(239,58,120,.5) 0%, rgba(155,63,160,.22) 38%, rgba(11,10,13,0) 70%)Interface greys
Secondary text on ink: leads, captions, descriptions.
Tertiary text on ink: labels, meta, footers.
Rules and cell borders on ink.
Rules
- Start darkPages, slides and covers start on ink. Bone is for documents and print.
- One highlight per viewOne phrase in the dusk gradient per screen or slide. The rest stays bone.
- Rose is a signal, not a fillPrimary buttons, the dot, kickers. Never large rose backgrounds behind body text.
- On light groundsUse Rose Deep for rose text and ember instead of dusk, because sand disappears on bone.