Resources
Stickers & merch
The sticker programme and print-ready sheets.
Stickers are the cheapest way a brand travels, and the fastest way a premium one gets cheapened. The set is deliberately small: the mark, the wordmark, the Arabic, and a handful of lines worth repeating.
Print specs
| Spec | Value | Why |
|---|---|---|
| Bleed | 3mm | Standard for die-cut vinyl. |
| Safe area | 3mm inside the cut line | Nothing important closer to the edge. |
| Minimum size | 35mm | Below this the wordmark closes up. |
| Colour | Cream on plum, or plum on cream | Never mauve as a fill with light type on it. |
| Finish | Matte | Gloss reads cheap and blows out under a flash. |
Restraint is the brand
A sheet of twelve different stickers says startup. Three or four, well printed on good stock, says studio. If in doubt, print fewer designs on better material.
Rules
Do: Keep every sticker monochrome, matching the logo rules.
Do: Use the vector cuts for anything under 35mm or cut from vinyl.
Do not: Do not add slogans that are not in the copy library.
Do not: Do not mix in stock icons or emoji. The set is drawn.