Branditqanstudio.com ↗

Identity

A letter, a signal, one pixel.

The Itqan logo has two parts: the symbol, 54 pixel modules on a 10 by 12 grid that forms the i of itqan, and the lowercase wordmark itqan with a square rose dot on its i. Together they make the lockup.

The lockups

Primary · dusk on ink
Light · dusk on bone
Signal · ink on rose
On the dusk gradient · ink only
Arabic lockup · symbol on the right
Single colour · bone, rose dot

Which one to use

  • Dusk on inkThe default, everywhere the ground is dark: the site, slides, social, signage.
  • Dusk on bone or whiteDocuments, proposals, invoices and print on light paper.
  • Ink on rose or duskWhen the ground itself is brand colour. The dot goes ink too, or it disappears.
  • The symbol aloneWhere the name is already present or space is square: app icons, avatars, favicons, merch.
  • Arabic lockupإتقان with the symbol on its right, for Arabic layouts. The symbol is not mirrored.
  • Bone with a rose dotOne-colour reproduction on dark: embroidery, engraving, foil.