Branditqanstudio.com ↗

Foundations

Itqan is Arabic for work done properly.

إتقان is doing a thing so carefully that nobody has to check it twice. For an AI studio that is the whole job: an agent that still answers correctly in month twelve, after the price list has changed and the model has been upgraded.

The symbol is the idea

  • The stem and the dot are an i.The first letter of itqan, so the symbol works alone as an initial on an app icon, a favicon or a cap.
  • The stem is also alef, ا.The first letter of إتقان. The same mark reads in both scripts.
  • The arcs are the old logo.Three bands radiate from the bottom-left corner, the corner the earlier arc grew from.
  • The dot is the resolved pixel.In motion everything scatters and springs home; the rose dot lands last.

Four principles

  • Owned by the clientCode, prompts, test sets and the cloud account belong to the client from day one.
  • A person decidesAnything that leaves a company goes past a person first.
  • Tested, then runAgents pass a test set before launch and again every week after.
  • Said plainlyNumbers and names instead of adjectives, in Arabic, English and Swedish.