Identity · Logo

Clear space and sizing

Everything about the symbol is measured in modules: one module is one tenth of the symbol’s width. The grid is 10 modules wide and 12 high, with 54 modules filled.

Construction

Dashed line · minimum clear space, two modules on every side

Rules

Clear space: two modulesKeep two modules of empty space around the symbol and the lockup on every side. No text, edges or other logos inside it.
Smallest symbol on screen: 24 px tallEach module is then 2 px, so every edge stays crisp. Below that, use the app icon.
Smallest lockup on screen: 96 px wideBelow this the tittle on the wordmark stops reading as a square.
Smallest in print: 10 mm tall symbolFor business cards, stickers and labels.
Whole modules onlyWhen scaling for pixel screens, pick a size where one module is a whole number of pixels.
The lockup gapThe space between the symbol and the wordmark is fixed at 0.3 of the type size. Do not tighten or loosen it.